We love what Volkswagen is doing with its new 2012 Beetle car commercials. Here we see the first Volkswagen Beetle commercial take up the original Superbowl teaser video and get all masculine and mean. With the Black Betty soundtrack and some great animation of the beetle doing some sliding around the bends, we’re hoping the new “driver oriented” feel lives up to expectations.

There is likely to be a future Volkswagen Beetle R to help in that enterprise if the standard model doesn’t quite make it. If it makes it to production, it will probably use the 2.0-litre turbo engine of the Golf R and Scirocco R, and we can see that in this video, VW wants us to have fun. The unfortunate reputation of an oversized toy that the previous new Beetle model gained, is being firmly shoved into the background.

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