Do these new viral videos of the Mini Countryman work? I can’t help thinking that they’re a bit too out there for the offroad corporate market Mini had originally targeted as its first niche expansion but then that’s what happens when marketing gets out of the hands of the marketing department and into those of the viral video producers of the worl. The Doktor Bem & Ini videos are certainly quirky and perhaps in the Mini style we’re used to, but I would have liked something just a bit more sophisticated. Your thoughts? We’ve included just a few examples but go to YouTube for the whole lot if you’re interested.

Continue reading: Mini Countryman viral videos: Doctor Bem

....

1 comment

According to recent news, Ikea has a new venture in the making, by way of a low cost car. Leaving aside questions as to whether you buy it already assembled, could it be that Ikea is having a laugh?

The presentation of the low cost Ikea car is set for April Fool’s Day which makes us a little suspicious. But the roulez-leko site and Christophe Grasz, presumed designer, lend some credibility. But then if you write Leko backwards, you get okel, or o-k-e from joke… Just a case of viral marketing?

Source | Autoblog.com

....

0 comments

After Bugatti, Ferrari has fallen victim to the online world and its intricate system of knowledge sharing and leaking, with details released about a new model, which has provided us with some juicy news on the FX70.

If this isn’t a sophisticated attempt at viral marketing, a document leaked from the company reveals some details of the Enzo. Take a deep breath because it goes like this: an alluminium V8 engine, carbon fibre body, twin-clutch, seven-speed shift with gear change time at only 50 milliseconds.

Continue reading: Ferrari FX70: new Enzo leaked online through secret document

....

0 comments

http://view.break.com/549733 - Watch more free videos

This is an amusing video sent to us by the guys over on Happyblog.it, which shoes a bit of viral marketing, American style. Does size really matter…?

....

0 comments

This bizarre viral video shows the adrenalin of a catapult compared to Mini John Cooper Works.

It’s all part of the occasion of the launch of the new 210hp bomb, such that Mini has created a John Cooper Works channel on YouTube. This is the first film from the promotion, the next will appear next Monday. You can view it by following: “Not extreme enough? Try this!”

....

0 comments