According to recent news, Ikea has a new venture in the making, by way of a low cost car. Leaving aside questions as to whether you buy it already assembled, could it be that Ikea is having a laugh?

The presentation of the low cost Ikea car is set for April Fool’s Day which makes us a little suspicious. But the roulez-leko site and Christophe Grasz, presumed designer, lend some credibility. But then if you write Leko backwards, you get okel, or o-k-e from joke… Just a case of viral marketing?

Source | Autoblog.com

Continue reading: Ikea to produce low cost, eco-friendly car?

After Bugatti, Ferrari has fallen victim to the online world and its intricate system of knowledge sharing and leaking, with details released about a new model, which has provided us with some juicy news on the FX70.

If this isn’t a sophisticated attempt at viral marketing, a document leaked from the company reveals some details of the Enzo. Take a deep breath because it goes like this: an alluminium V8 engine, carbon fibre body, twin-clutch, seven-speed shift with gear change time at only 50 milliseconds.

Continue reading: Ferrari FX70: new Enzo leaked online through secret document

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This is an amusing video sent to us by the guys over on Happyblog.it, which shoes a bit of viral marketing, American style. Does size really matter…?

Continue reading: Smart Fortwo: size doesn't matter

This bizarre viral video shows the adrenalin of a catapult compared to Mini John Cooper Works.

It’s all part of the occasion of the launch of the new 210hp bomb, such that Mini has created a John Cooper Works channel on YouTube. This is the first film from the promotion, the next will appear next Monday. You can view it by following: “Not extreme enough? Try this!”

Continue reading: Mini: viral videos promote John Cooper Works