The new Alfa Giulietta marketing campaign will kick off with Uma Thurman featured in the commercials, and a Shakespeare quote from The Tempest “We are such stuff as dreams are made on”. The Giulietta TV commercial will be launched on May 16 in Italy, before the dealership launch on the local market takes place on May 22nd and 23rd.

The tv commercial was filmed entirely in the US and the campaign featuring Uma Thurman is part of the international marketing project for the Alfa Giulietta. The Pulp Fiction and Kill Bill star will take on five different female roles symbolising the different personalities of the car.

Alfa Romeo Giulietta and Uma Thurman

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