After reviving the Gordini brand, rumour says that Renault has its sights set on a second brand revival, using its Renault DeZir concept car to be presented at the 2010 Paris Motor Show. The DeZir could become the new Alpine - a brand which was killed off in 1995. In fact, the design of the concept car, from new Renault designer Laurens Van den Acker, is said to have taken inspiration from the Alpine A110 which was originally an electric sports car concept.
If the new Alpine does emerge from the DeZir concept, we can only wonder what the powertrain will be. According to Auto Motor und Sport, the new Alpine could appear in 2012 and would be a less extreme version of the Renault Spider of 15 years ago. That would make the Mazda MX-5 a competitor. To keep pricing within the 25,000 euro bracket, the Alpine would be equipped with a Renault turbo-charged, four-cylinder engine with about 220 hp. Rear wheel drive technology would be supplied by Nissan but it wouldn’t be that of the 370Z due to expense.
On the other hand, Caradisiac reports that the new Alpine wouldn’t debut until 2014 and would appear above the Nissan 370Z, with which it would share both the platform and the 3.7-litre V6 engine with 350 hp. The French site is thinking of a central-engined twin seater sports coupé. The DeZir concept will be equipped with an electric motor, and so we could see a sports electric car from Renault in the future. In any case, we’re enjoying this rumoured sports collaboration between Renault and Nissan, call it what they may!
The 2010 Paris Motor Show will feature the new Renault DeZir concept, seen in these pics and the official video. The new Renault concept car follows in the footsteps of many recent concepts from the company, and is the first to be designed by Laurens Van den Acker, new head of Renault’s design studio. The DeZir continues Renault’s exploration into electric territory and is a sports car measuring slightly over 420 cm and having asymmetric, winged doors.
The DeZir has been created with Renault’s new “Drive the Change” slogan about future mobility and alternative fuel options in a marketing campaign that appeals directly to our emotions. The DeZir should also prove to be an early prototype of a new design direction for Renault, although it does remind me of the Renault Fluence concept, now production car for 2012, that was presented at last year’s Frankfurt show.
The DeZir has 21-inch alloy wheels to highlight its sports style, and will be an extremely light vehicle weighing just 830 kg thanks to the use of plenty of Kevlar. It will be equipped with an electric motor of 150 hp and 226 Nm, with a top speed of 180 km/hr. The DeZir will have rear wheel drive, and the Kers technology guarantees a range of 160 km. An 80 percent recharge capacity can be achieved in 20 minutes. The DeZir videos are after the jump.