The new Peugeot 309 to replace the 308 could get a name and not the standard number label, according to reports from Auto Bild. Peugeot has already used the 309 label in the past, between 1985 and 1993, for a small sedan on the European market and so is looking to change its approach for the new model.

After the Peugeot RCZ marked a change in naming Peugeot models, reports say that the company could drop the numbers alltogether, and move to more evocative naming procedures such as those used by many European car manufacturers. Citroen also uses a combination of numbers and letters for its model names, meaning there is some doubt as to what it would decide to do if Peugeot should change.

The new Peugeot 308 replacement isn’t expected to appear until 2013 and if it’s a good model, it may be more sensible for Peugeot to keep its current naming system in order to take advantage of the brand’s tradition. The RCZ after all, was a brand new model and while Peugeot is undergoing a slow re-imaging it probably doesn’t want to throw all tradition to the wind.

Source | WCF

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