The new 2012 Volkswagen Beetle silhouette has been revealed by Oprah Winfrey as she does a Beetle giveaway as part of the “Oprah’s Ultimate Favorite Things” giveaway. The US television host is winding up her career with this kind of gesture as audience members get expensive gifts bestowed on them.

Brand endorsement of this level will only be a coup for the new Volkswagen Beetle, especially as the popularity of the model has fallen away, particularly with revival challengers like the Mini and Fiat 500 on the market. VW USA has confirmed that it was Oprah who approached them about the giveaway. She has apparently seen the completed new car but the new Beetle won’t be officially revealed until spring next year and the audience members present at the show will receive their car in autumn next year.

As we already guessed the 2012 Beetle will be a sportier model with stiffer suspension, dual exahusts, 19-inch wheels and sports seats. It will also get all the modern comforts like Bluetooth technology and touch screen console. Given the emergence of this new marketing project, it would seem that the Beetle is production ready, confirming the spy shots we’ve seen recently. It will be available with diesel and petrol engines but there’s no word on a performance or hybrid model yet.

Source | Autoblog.com

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