Lancia has come back to take over the E segment with a saloon that in these last months has been probably over-discussed and sometimes over-criticised. Nevertheless, all interest surrounding Lancia Thema’s launch can be interpreted as a positive signal and here is a chance to critically analyse if detractions were based on real flaws or just sparked by concerns about Lancia’s identity as a brand.

But let’s start by going straight to the point: we think that the Thema is a remarkable car, valid, reliable, quite refined and of obvious qualities such as being the 15% cheaper if compared to one of the German vehicles in the same segment. Its appearance is quite flashy, with 20in alloy wheels, eye-catching fenders and vertical rear lights that Lancia Designers have compared to Lancia Flaminia’s optical units.

From an aesthetic point of view due to features such as the chrome elements, Lancia Thema doesn’t fit the image of the typical European vehicle nevertheless its elegance is unquestionable. In this regard, we think that the purple-brown tone chosen for the official photo shoot is extremely appropriate and makes it look even more stylish.

Continue reading: Lancia Thema test drive: first impressions

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