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Mercedes to close Maybach in 2013

By Adrian


Apparently, Mercedes-Benz will dismiss its luxury brand Maybach in 2013. According to Autocar.co.uk - which quotes internal sources - the German group has come to this decision after a long deliberation over the future of the brand, which was brought back to life in 2002 following an almost 60-years long hiatus. Maybach’s ‘57′ and ‘62′ saloon models, based on the quite obsloete S-Class W220, have now reached the end of their commercial lives, and would need more than a simple re-styling to become competitive on the modern market again. In light of the poor response of the public toward the revamped brand, Mercedes-Benz just doesn’t seem interested in doing that.

However, the German manufacturer won’t leave the luxury sedan market behind as the new S-Class W222 will be made available in three different versions, one of which should end up adopting the historic S600 Pullman tag. This last model will be the one in charge of carrying the 3-pointed star flag in the most exclusive luxury segment, offering top-notch finishing and comfort to compete against the most garish models from Bentley and Rolls-Royce.

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