In a detailed report from InsideLine, Lotus CEO Dany Bahar is looking to larger car manufacturers to buy Lotus so that the company can continue to develop its standalone models and make the investment required to build its line-up. The publication mentions a name like Toyota as an example of the kind of pairing up the CEO would like to see, as he embarks on a mission to do the following:

• expand the Lotus product portfolio
• reposition (we add relaunch) the brand as a premium marque competing with the likes of Porsche
• increase annual sales to six to eight thousand units a year by 2015

With that plan in mind, it’s clear that added investment and a significant backer is probably required. In the meantime, amongst all the marketing glitter from Lotus of late, the road to product development has been a rocky one. After recent reports that the Lotus Elan is being shelved, Autocar now says that Lotus has a hit list of 150 things it wants to change about the Elise and Evora.

Continue reading: Lotus sale and 150 changes to Elise and Evora?

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