Kia Motors America (KMA) introduces a new commercial that is set to air during the fourth quarter of XLVI Super Bowl. In the spot, titled “Drive the Dream”, the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Motley Crue concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros and a fairy tale ending.

“With more than 100 million people watching the Super Bowl broadcast and millions more viewing content online around the world, Kia will once again deliver a memorable, one-of-a-kind campaign that entertains people before, during and after the game and leaves them wanting to see the Optima Limited fantasy again and again, - said Michael Sprague, KMA’s vice president, marketing & communications - We selected an eclectic group of celebrities and personalities for ‘Drive The Dream’ to enable us to tap into a diverse body of fan bases and leverage each talent’s expansive social media footprint.“

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