The success of the Jeep Grand Cherokee means that Sergio Marchionne will be looking to expand the use of this platform across the Fiat-Chrysler range to other new models. A Fiat crossover using this platform has been talked about for some time, but it seems that Marchionne could be considering both a Maserati SUV and an Alfa SUV based on the Cherokee.

To be honest, the reports have been slightly beaten up across the internet from the original article appearing in the Detroit News in which it was said:

There has long been speculation about an Alfa Romeo version of the SUV, but Marchionne talked about the high-end Maserati brand potentially adding SUVs based on the Grand Cherokee as well…. “I’ve never seen a vehicle have this kind of support,” Marchionne said.

So Marchionne didn’t confirm the Alfa SUV and neither do we get a quote directly associated with the Maserati SUV. What is interesting is that Marchionne clearly believes the quality build and platform of the Jeep Grand Cherokee is what’s driving demand - not the brand appeal or style of the car itself.

Continue reading: Maserati SUV in new Fiat product line-up: Jeep Grand Cherokee goes Italian

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