Drumming up sales in the US car market for the Fiat 500 might turn out to be easier than first thought on presenting these kinds of European, Dolce Vita fashion models. The Fiat 500 by Gucci will get a New York Fashion Week debut as the trendy model struts into town complete with Gucci logos and stripes.

The 500C Gucci comes after the standard hard-top 500 Gucci version and is available in either black or white with the red and green classic Gucci stripe down the roof. The wheel hubs feature Gucci logos and on the inside we get additional Gucci logos featuring on the Frau leather seats and chrome trim. In Europe the Fiat 500 Gucci versions sell for about €17,100.

Source | Autoblog.com

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After the standard Fiat 500 by Gucci we now get the cabrio version all trendy with the Italian fashion brand. The 500C by Gucci comes after 3,000 orders have already been placed for the hard top job. The new soft-top variant comes in either black or white with chrome trim and the special green-red-green Gucci stripe on the roof.

There won’t be any Gucci stripe on the side, but the 500C gets the same 16-inch wheels as the Fiat 500 by Gucci, with the fashion house’s logo in the centre. On the inside we get two-tone Frau leather seats, more chrome trim and Gucci logo peppered throughout the cabin on various surfaces.

The Fiat 500C by Gucci price is €20,000 and that also gets you air conditioning, seven airbags, blue&me system, parking sensors, CD MP3 radio and multifunction steering wheel in leather. As part of the trendy feel, the 500C by Gucci will get snazzy debuts in Saint Tropez, Berlin, Barcelona, London, Geneva and various Italian locations in summer.

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Don’t you just love it when Italian brands get together and give us this sort of stuff? While we’ve seen more special editions of the Fiat 500 than we care to note, the Fiat 500 by Gucci is something a bit different. It brings together Italy’s latest automotive retro craze with one of the world’s greatest fashion houses.

According to the car manufacturer, the Fiat 500 interior has been personalised by Gucci creative director Frida Giannini in collaboration with the Fiat Style Centre. The photos were taken by Mert Alas and Marcus Piggot and getting Natasha Poly dressed in a Gucci little black dress and draped across the front will probably be the highlight for most.

For others, the highlight could be the “tricolore” stripe around the car, but we doubt it. While the car is distinctly Italian, and will go on sale in Europe from June at a price of about €17,100, the Fiat 500 by Gucci will get international pre-launch events in cities like Paris, London and Tokyo. If you want to pre-order your model online, go to www.500bygucci.com before June 30th.

Continue reading: Fiat 500 by Gucci

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