Not being in the US and therefore not being particularly involved in the Super Bowl, it’s easy for us to underestimate just how blatantly Audi takes aim at Mercedes in this car commercial for the Audi A8. The spot will screen at the Super Bowl - an event which has often been described as the US’ most important advertising opportunity. As Audi tries to establish its foothold more firmly on the US market, we can only imagine that this screening is essential to that strategy. While we would have chosen a different theme, the ad is based on a popular children’s book called Goodnight Moon, and we expect there are well-reasoned motives behind that. See what you think in the video above.

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In this very well-made self publicising video, Audi shows off some of its new models with the slogan: “Progress isn’t a philosophy, it’s a force of nature.” The video is designed to reveal Audi’s new modern range and uses an evolution metaphor to do so. Although we actually see more prehistoric footprints than cars, we find it quite a curious take on things and it obviously gave the creative department a chance to let their imaginations go a little. The television commercial version is after the jump and despite a few cuts, it works quite well too with the different slogan: “Progress can’t be stopped, but it can be driven.”

Continue reading: Audi meets Jurassic Park: progress video from Audi

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This is definitely going down as one of the funniest car commercials we’ve seen this year. Apart from the stunts the old lady pulls off in her little red Volkswagen Golf, the hilarious stuff is the dad checking out the second hand vehicle he’s buying for his son; thinking he’s got a great bargain in that typical way that dads have of thinking they know everything about cars. The commercial apparently finishes with the slogan “not every old lady is as reliable as a Golf”.

Source | CarScoop

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Volkswagen has got together with fashion icon Karl Lagerfeld who represents a new Style package for the Volkswagen Polo, Golf and Golf Plus models. Lagerfeld is being used in the advertising campaign for the package, which is a series of options that when purchased together, save the customer some money.

The Style special editions offer new light-alloy wheels, tinted side and rear windows and fog lights, along with the Style series badging. The Style-Plus package adds another set of alloys and throws in a sunroof or panorama roof as well. On the German market, the Polo style model starts at about 14,075 euros (saving 1,885 on buying the options separately), while the Golf Style package at 18,825 euros is a full 2,335-euros saving. Video after the jump.

Continue reading: Karl Lagerfeld Volkswagen Style packages for Polo and Golf

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This is quite an out there video for the new Audi A7 Sportback. The mix of psychedelic and organic (bordering on phallic) imagery doesn’t really get explained until the closing slogan “Imagination meets engineering”. The design credentials of the A7 Sportback need no explaining - it’s definitely one of the more balanced and elegant takes on the coupe-sedan theme on the market. Audi is driving the creative process home by using the Rorschach animation to explain how the concept came about in the minds of the engineers involved, and the sountrack is a remix of “Dracula” by Basement Jaxx.

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This BMW X3 commercial for the new generation is unashamedly lifestyle-oriented - get the car, get the life that goes with it. It’s a fun ad with lots happening and we like the take on the moon, too but overall it’s a bit overwhelming. BMW is using a new ‘Joy’ slogan, as seen in the BMW X1 commercial which you can view after the jump. It comes across as slightly more sophisticated and has a clear demographic of beautiful, young people to appeal to.

Continue reading: BMW X3 and X1 commercials

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This is the first commercial we’ve seen for the Mercedes CLS and while it’s all about “pure fascination” and “sensuality and sense”, it wasn’t really what we were expecting for the sleek coupé-sedan. Providing some hefty first-in-best-dressed competition for the Audi A7 Sportback and the upcoming BMW Grand Coupé we’ll be honest and say that the car commercial could be a make or break moment for all these models in carving out their space of the market share. And this ad doesn’t really scream the luxury and beauty of the Mercedes CLS. Still, maybe we’ve been used to seeing these kinds of cars motoring along roads with beautiful landscape to the sound of symphonic music. In which case, it’s at least an attempt to try something new.

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The Audi A1 continues its high profile marketing campaign, this time completing a video with Germany’s pop-rock band, Tokio Hotel. With that and the Next Big Thing videos with Justin Timberlake, Audi certainly hasn’t saved on its marketing and creating a specific and slick image for the A1. Obviously aimed at younger people, throwing off its ‘another German premium car’ roots, Audi has invested heavily in making its A1 appeal to exactly who it wants it to.

What’s more, the aggressive and sophisticated campaign could be bearing fruit, with official sales kicking off in August amongst announcements that Audi has already planned A1 production increases. An extra note on the German thing - having chosen a local musical group to help in its promotion, this could be exactly the kind of German car that young locals back. It’s got nothing that indicates it’s the kind of thing your father would buy, thus giving the next generation something cool but German to cruise in.

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This cute little commerical from Australian Ford dealer Titan shows a hard core biker who decides to switch his customized chopper for a Ford Fiesta.

We don’t want to burst anyone’s bubble, but a real biker would never switch his beloved bike for a car. He’ll have the best from two worlds, car and motorcycle.

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Whenever I see one of these ads using iconic international sights, I always wonder how they go down with the local population. This is the Indian car commercial for the Volkswagen Phaeton using a dubious connection between the Taj Mahal and the luxury of the Phaeton, fit for kings (or emperors in this case). We’re not disputing the quality of the car but it’s drawing a long bow between India’s history and beautiful building, and the Volkswagen sedan.

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Sunday is relax time, so how about checking out these Italian commercials to celebrate the 100th anniversary of the founding of Alfa Romeo with a broad array of the famed Italian cars that we found on Youtube.

The commericals range from the 1977 Giulietta to this year’s new Giulietta, the 75, the 156, the Arna and the rest of the cars that made Alfa’s history so rich.

If you’re an ‘Alfista’, then these videos are a must. Enjoy.

Continue reading: Alfa Romeo: A History of Italian Commercials

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Dodge has gone all patriotic on us, George Washington and his 2010 Challengers vs the English red coats with their tagline: “Here’s a couple things America got right: cars and freedom” and was created in honor of the 2010 World Cup match between USA and the UK that finished, for those of you who don’t follow the World Cup, in a tie.

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