I loved the Citroen DS3 photo shoot in the gallery below, and the anti retro message in the DS3 promo videos works for me, as well. I’m not always convinced by using past, deceased celebrities for marketing, but the idea is crystal clear: move over the retro obsessed Mini and Fiat 500, the Citroen DS3 is modern, chic and very cool. Who needs the 60’s when you’ve got this? The first video above features John Lennon, and after the jump you can see how Marilyn Monroe fits the anti retro bill for Citroen. Enjoy.

Continue reading: Citroen DS3 vs Mini and Fiat 500: anti retro and proud of it

Here’s a cute video from Mini on Mini drivers vs non-Mini drivers. I get the feeling you could make your own at home, using the scenes from this as inspiration. I particularly like the “pet of Mini driver” but pick your favourite.

Continue reading: Mini drivers video

Here’s another of those silly videos from Volkswagen on the so-called “fun theory”. The first appears after the jump, and is about making it fun to take the stairs rather than the escalator. The one above is about throwing your rubbish in the bin. What this has got to do with Volkswagen’s cars, technology or product line in general, is anyone’s guess. But it’s nice to see a little social conscience from a big company. Have fun!

Continue reading: Volkswagen fun theory videos

Porsche has created this new Panamera commercial for the US market, though the spot goes beyond promoting just the four-door Porsche. All of the company’s important models, from road versions to race versions, appear briefly in the video, showing that the Panamera fits right in with the Porsche philosophy and style. Meaning that Porsche’s “family tree” reputation precedes it. Who knows how the Americans will welcome the new Porsche Panamera?

Continue reading: Porsche Panamera US commercial

Citroen’s 90-year history is presented in the wackiest 90-second video we’ve seen in a while. As you’d expect from a quirky company like Citroen, and its strange advertising campaigns, this is a very French video celebrating everything weird and avant garde about the brand. It’s still a lot of fun, though, so have a look and pick your favourite sequence.

Source | Autosblog.fr via Autoblog

Continue reading: Citroen anniversary video

The message that we imagine Audi is getting across in these Audi Q5 commercials is that in a world of SUVs that are all the same, and all grey (and all possibly Lexus models), a compact and elegant SUV like the Q5 is the solution for anyone who wants to stand out from the crowd.

The small Audi SUV is certainly a lovely car, and it’s already enjoying some sales success. But Audi probably isn’t at the cutting edge of originality in design in the SUV market. Whatever the case, we like the car but the commercials, particularly the second one, are slightly hit and miss.

Continue reading: Audi Q5 commercials: Audi SUV design

We love this BMW Motorsport commercial that shows all the passion for speed and the history of these beautiful cars. The commercial certainly plays on pride and nostalgia and any BMW tragic should love it. The commercial certainly makes a grand statement about the glorious past of BMW, but we’re not complaining.

Continue reading: Video: BMW Motorsport commercial

With the release of the Audi R8 V10, we’re on the topic of the Audi R8 these days. And so we give you this video of an amusing Audi R8 commercial. Did we mention this is a beautiful car? For pics and technical specs of the Audi R8 V10 see our previous post.

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We give you this amusing video of a guy more interested in protecting his Fiat than worrying about the cute brunette in his car. It’s the Brasilian commercial for the Fiat Strada Adventure.

Source | Happyblog.it

Continue reading: Fiat sex commercial: not in my Strada Adventure