After one reader commented that the Aston Martin secret agent video series (in a kind of Mission Impossible theme) were a great way to advertise the Aston Martin Rapide, we thought we’d persevere ourselves and post the second video. We’re still unconvinced and scenes of bumping people off, stealing firearms and hand-to-hand combat are probably a bit excessive for a car advertising campaign. But then any criticism levelled at these videos should also be aimed at the Audi A1 Justin Timberlake series, too. There is some of that purring Aston Martin engine noise though, to save the day. We’re guessing that a few more dynamic scenes for the Rapide will be coming up, but we’re not sure we’ll get that far with our viewing.

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This first episode in a series of Aston Martin Rapide videos seems to have the purpose of introducing us to a kind of car movie/commercial in which the Rapide takes part in what looks like a secret agent mission. We don’t get what it’s all about and while we’ll always love the Rapide, it’s just as well it’s as good as it is because this video could be a little damaging, otherwise. Surely they could have come up with something different for the slogan “Time is precious. Share it wisely in the new four door Rapide.”

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This is quite an out there video for the new Audi A7 Sportback. The mix of psychedelic and organic (bordering on phallic) imagery doesn’t really get explained until the closing slogan “Imagination meets engineering”. The design credentials of the A7 Sportback need no explaining - it’s definitely one of the more balanced and elegant takes on the coupe-sedan theme on the market. Audi is driving the creative process home by using the Rorschach animation to explain how the concept came about in the minds of the engineers involved, and the sountrack is a remix of “Dracula” by Basement Jaxx.

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This is brilliant! The “nothing sticks like quattro” Audi street marketing campaign at the Toronto Film Festival gets our thumbs up for fun, genious and cute advertising celebrating Audi’s Quattro all-wheel-drive technology. The person who came up with this cool car marketing deserves a bonus at the end of the year. Judging from the video, the little magnetised cars were a hit - the only problem being that Audi probably didn’t make enough of them to satisfy all those people who can’t resist a freebie.

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Here’s the second episode of “The next big thing” featuring Justin Timberlake and the Audi A1. This time we get more driving footage of the Audi A1 and a confusing attempt at creating a kind of action spy movie where Timberlake finds himself inadvertently saving Damia Ramirez.

We can only assume that a third episode will appear and initial production and sales figures would indicate that the expensive marketing campaign is worth it. Audi has just started production in its Brussels facilities with the target of making 50,000 vehicles this year, increasing to 80,000 next year. Of customers already buying the A1, 90 percent are new to the Audi brand, proving that the compact car appeals to a segment in which Audi was previously absent.

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The new Alfa Giulietta marketing campaign will kick off with Uma Thurman featured in the commercials, and a Shakespeare quote from The Tempest “We are such stuff as dreams are made on”. The Giulietta TV commercial will be launched on May 16 in Italy, before the dealership launch on the local market takes place on May 22nd and 23rd.

The tv commercial was filmed entirely in the US and the campaign featuring Uma Thurman is part of the international marketing project for the Alfa Giulietta. The Pulp Fiction and Kill Bill star will take on five different female roles symbolising the different personalities of the car.

Alfa Romeo Giulietta and Uma Thurman

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