How many Opel Amperas or Chevrolet Volts does the world need? A Buick-badged Opel Ampera could be in the making, according to Bloomberg, which would take the range-extending vehicle into a new premium brand and price-point. General Motors is apparently considering a Buick Ampera but hasn’t given the green light as yet.

The problem would seem to be how to distinguish the Buick model from the Opel/Chevrolet model, and then to justify its price-point given that Buick would have to offer something slightly more luxurious. Under consideration are ways to extend even further the range, or possibly add light materials but it’s likely that would prove to be an over-investment in the project.

A Buick-badged Ampera could also use a more traditional refurbishment of the interior to provide more luxury, and make for a more comfortable car in terms of high-quality finishes. Still, it would be quite expensive. The Chevrolet Volt costs about 41,000 USD while the Opel Ampera pricing in Europe is about €41,000. If a Buick Ampera appears, sales would start in 2013.

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