BMW has been enjoying increasing success on the US market as in August it beat Toyota’s Lexus brand sales for the third month in a row. This makes for some very stiff competition among the luxury German brands as Mercedes also has a strong foothold and Audi looks to try and develop a plan that will increase its brand presence in the US. While Volkswagen might be looking to be the number one manufacturer in the world, any possibility in becoming a number premium brand car maker will fall on the shoulders of Audi and the recently acquired Porsche.

It’s not all bad news though, for Audi as incredible sales have been registered in China. Alongside Mercedes-Benz, the two brands shared significant slices of the market and enjoyed record sales. Audi sales this year are up 63 percent and Mercedes’ are up 129 percent, although the latter still trails Audi in terms of numbers, selling 13,400 units in August to Audi’s 22,350.

Aside from the numbers, we can see some very impressive brand appeal for Audi in China as that market will actually out-sell Germany before long. It’s an achievement that Audi doesn’t seem to be able to replicate in the US with the premium brand club in North America ruled by BMW and Audi sales up by 14 percent this year. More after the jump.

Continue reading: BMW vs Audi and US vs China: premium German brands do battle

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The Audi vs BMW challenge is getting serious with this funny picture of the Hong Kong Audi dealership adorned with an enormous BMW billboard above it. It seems that when the going gets tough…. After BMW’s not very exciting EfficientDynamics video with the prococious child genius, Audi has produced a “friendly competition” video and one called “the spell”. So far we have to give Audi and BMW 1-0 for creativity in advertising. Although having nabbed that space above the Audi dealership, BMW could be a step ahead in guerilla tactics. See the videos after the jump.

Continue reading: BMW vs Audi: BMW billboard ad above Audi Hong Kong dealership

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