BMW just released an official video documenting how the design of its new 3-series F30 sedan came together. The footage include contributions from some of the designer that worked on the project, and it is quite self explanatory for itself, telling us what were the principles that eventually led to the final product. Both interior and exterior designs are discussed, therefore, if you are not too impressed with the aesthetics of the 3-Series F30, you know who’s to blame.
via | Motor Authority