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Audi A1 - first official sketches

By Luca in: Audi Hatchbacks Future Cars

Audi A1

Car Magazine has obtained official design sketches of the new Audi A1, Mini-rival from Ingolstadt. They write that these sketches have been “smuggled out of Ingolstadt’s design HQ”.

The Audi A1 will join the B-premium segment (or supermini), a segment that has grown in appeal, with the success of the Mini (and, seemingly, of the Fiat 500). The A1 aims to be a classy hatchback, with Audi’s typical design style and all of the “vorsprung durch technik” rhetoric.

The A1, which should be just under 4 meters long, will be the first car built around VAG’s new MQB formula (”modular transverse matrix”). One can suppose that the MQB is the equivalent for small cars of the MLB platform that Audi has started using on the A5 (and will use for all models from the A4 upwards). The next A3 (coming in 2010) will also be based on the MQB formula, which should help lower the design and assembly costs, thanks to its modularity (according to Audi it will be 1.000 $ cheaper per unit compared to VAG’s current small-car platforms).

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