This is quite an out there video for the new Audi A7 Sportback. The mix of psychedelic and organic (bordering on phallic) imagery doesn’t really get explained until the closing slogan “Imagination meets engineering”. The design credentials of the A7 Sportback need no explaining - it’s definitely one of the more balanced and elegant takes on the coupe-sedan theme on the market. Audi is driving the creative process home by using the Rorschach animation to explain how the concept came about in the minds of the engineers involved, and the sountrack is a remix of “Dracula” by Basement Jaxx.

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The new Audi A7 Sportback will be presented at the 2010 Paris Motor Show and in these videos we get the full going-over of the new car, including a test drive from AutoExpress. So far, the unanimous opinion seems to be just how sexy and elegant the A7 Sportback is. While many car manufacturers are getting in on this coupé-sedan segment, it’s not always easy to pull off a balanced look. The A7 Sportback is anything but awkward, though it’s probably still not really your family car (unless you have little kids). It’s a great drive though, which is good because it would be a problem if these cars were all being produced on looks alone.

Rumours are also out that we could see the S7 sports version at the Paris show, in which case the Audi stand could get busy. The S7 is predicted to be equipped with a new four-litre V8 TFSI replacing the 4.2 aspirated unit of other Audi S models. Otherwise, the new A7 Sportback has an engine range that includes the V6 3.0 TFSI with 300 hp and the V6 3.0 TDI diesel with 245 hp. Prices start from about 60,000 euros. In future, the engine range will expand to include a 2.8 FSI V6 with 204 hp, Quattro drive and S Tronic transmission, and a front-wheel-drive V6 TDI with 204 hp and Multitronic gearbox.

Continue reading: Audi A7 Sportback videos and test drive

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The new Audi A7 Sportback will also be available in an S-Line package available either as an interior and wheel kit or that plus an exterior kit. The interior and wheel package involves new 19 or 20-inch wheels with double five-spoke design, lowered suspension, a leather multifunction steering wheel, leather seats or a leather-alcantara combination and different trim finishes of brushed aluminium, black lacquer or brown wood. On the exterior we get new front bumpers and spoilers for a more aggressive look, carried through to the rear by new side sills to a new diffuser and chrome-tipped exhaust.

Audi A7 Sportback S-Line

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Until such time as get to see the Audi A7 Sportback live, we will have to content ourselves with this static video. At ten minutes long the only way you’re going to get know this vehicle better is by actually washing it. We’ll get to see the A7 Sportback live at the 2010 Paris Motor Show where it should be a star of the stand, contrasting alongside the Audi A1.

The starting price of the A7 Sportback puts it firmly in the luxury market at over 50,000 euros, but this will be a big model for Audi. It was easy to think that the coupé-sedans appearing from major manufacturers was a bandwagon trend but with competition seriously heating up, we’re happy to accept this is now a legitimate niche. See the smooth design of the A7 Sportback in the video above - it’s all about executive suaveness as far as we can see.

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Here are the first pics of the unveiled Audi A7 Sportback. The new model will be available in Europe from autumn this year with pricing starting from 51,600 euros. The A7 Sportback is equipped with three V6 engines: 2.8 FSI, 3.0 TFSI and the 3.0 TDI all with power ranging between 204 and 300 hp. The A7 Sportback will be a key model for Audi, and will compete with some other significant, luxury offerings on the market. The sportback sedans are certainly the flavour of car design right now, and consumers are spoiled for choice with offerings in the form of the Porsche Panamera, BMW 5 Series GT and even the Aston Martin Rapide.

Engine details so far include: the entry level petrol 2.8 FSI has 204 hp and 280 Nm of torque. It reaches 100 km/hr in 8.3 seconds and has a top speed of 235 km/hr. Fuel consumption is an average of 8 l/100km. The 3.0 TFSI has 300 hp and 440 Nm of torque and a much quicker sprint time to 100 of 5.6 seconds. It has a top speed of 250 km/hr and fuel consumption of 8.2 l/100 km. The diesel engine is available in two powersteps. The 204 hp version has 400 Nm, reaches 100 km/hr in 8.1 seconds, has a top speed of 234 km/hr and consumption of 5.3 l/100 km. The 245 hp gets a torque boost to a full 500 Nm. It can reach 100 km/hr in 6.5 seconds, has a top speed of 250 km/hr and fuel consumption of about 6 l/100 km.

All the engines of the new A7 Sportback have S-Tronic transmission and all-wheel-drive, while the entry-level diesel comes in Multitronic transmission and front-wheel-drive. The Sportback design clearly takes some inspiration from the new Audi A8 sedan, with the more pronounced sleek rear typical of this segment. It measures 4.97 metres long with a wheelbase of 2.91 metres; it is 1.91 metres wide and 1.42 metres tall. The aluminium and steel platform has been designed to be about 15 percent lighter than a more traditional option, keeping the 3.0 TDI 204 hp for example, at just under 1,700 kg.

Audi A7 Sportback

Continue reading: New Audi A7 Sportback revealed

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The new Audi A7 will be revealed later today but here are the first pics of the new A7 Sportback. It should prove a tough competitor for the Mercedes CLS model and we can see both the exterior and interior in these shots. It looks very much like the production version of the Audi Sportback Concept and should share quite a few elements with the Audi A6. More details to come later in the day.

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The new Audi A7 Sportback will be revealed on July 26th and will enter the competitive market of the new Mercedes CLS. The two cars should be followed by the other big player in the German trio with the BMW Gran Coupé shaping up for the segment, too. The A7 Sportback wil be the production version of the Sportback Concept which was presented at the Detroit show, and should also reveal some of the new stuff we’ll be seeing on the Audi A6 to be revealed at the 2011 Geneva Motor Show.

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