The Ferrari museum is the last part of our series on our days at Maranello, and we’re happy to share this gallery with you after having toured the Fiorano garage, the Ferrari production line and the Ferrari personalisation atelier. The museum is the height of any tour of Maranello because it houses the Ferraris of bygone days, and shows us the important evolution of this renowned brand to becoming one of the top luxury and race car manufacturers in the world today.

The Ferrari museum is full of impressive pieces - from F1 racing helmet memorabilia, to the open cockpit cars that have made history. The Ferrari Enzo, placed on its own in perfect light and looking fantastically modern, is quite a head turner, and is only part of every corner of a museum which proudly speaks of a prestigious tradition.

The walk down memory lane in the Ferrari Museum is likely to give you plenty of emotions at the least, and complete goosebumps at the most. The museum isn’t big, but what it contains and even just the mere suggestion of some of the pieces on display are its strengths - in fact some exhibits are enough to be a museum on their own for the stories they tell. We’ll leave you this gallery of images and the words of Enzo himself: “The best Ferrari ever to be produced is the next one.”

A day at Maranello: Ferrari museum gallery

Continue reading: A day at Maranello part 4: the Ferrari museum

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Here is our third instalment in our day at Maranello series, when we check out the Ferrari Atelier and personalisation showroom. This is where dreams are handed out and unless you’ve got the budget to back them, that’s all they’ll ever be. Still, our visit to the Ferrari Personalisation and Atelier shows just how good Ferrari is at allowing their customers to put their personal stamp on their very own Prancing Horse.

Pretty much every Ferrari that leaves the gates of Maranello is different - nearly 100 percent of customers access the Ferrari personalisation program on buying their car. The range of options is impressive as it is, but it will soon expand even further. The One to One Ferrari program and personalisation options already on offer will soon be joined by the Lapo Elkann California.

Each Ferrari is different from the last and it’s part of what drives the high demand. There are a few limits to each customer’s imagination, though, most of which come down to not modifying the roadgoing or safety standards of the vehicles - but also essentially, what doesn’t damage the brand image in any way at all. For example, a pink Ferrari will never be produced they say - Paris Hilton and co you are on notice. Otherwise, you can check out this Ferrari atelier gallery as a kind of catalogue of what you could do if you had the cash.

Continue reading: Ferrari Personalisation and Atelier gallery

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It’s quite hard to describe what a full immersion in the world of Ferrari might mean. For our Italian colleagues at Autoblog.it, the description is about their home company’s capacity to surprise - to really break the mould of what the world expects from supercars. Others might disagree although this year’s Ferrari FF definitely was along the lines of Ferrari playing a field all its own.

In any case in our day at Maranello, for us visiting the Ferrari production lines, after the Corse Clienti department, with its assembly operations seen in these pics, is a privileged moment to see the inside of one of the world’s legendary car manufacturers. So much history has rolled off these lines that if you try to think about it, it’s overwhelming.

Seeing Ferrari production facilities we should probably tell the story in institutional terms - talking of numbers, prizes, excellence, technology, work-life balance and production operations. But with all respect to Ferrari, it seems frankly inadequate. How can you use those kinds of parameters to relate what you see when you turn around and suddenly something jumps out at you, like a kind of exotic mirage?

A day at Maranello: Ferrari production and nuova meccanica pics

Continue reading: A day at Maranello part 2: Ferrari production line gallery

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After the Ferrari World Design Contest, our guys at Autoblog.it visited Maranello facilities, specifically taking a tour of the Ferrari customer racing department, in the first of four posts of a “day at Maranello”. And you can see just what that means in the pics. The spick and span department is a metaphor for the slick racing services and is probably where the heart of Ferrari really lies.

Despite its luxury car production and highly desirable street supercars, track racing is really the spirit of Maranello and at the Fiorano Ferrari racing facilities, silence reigns in the workshop. We think this gallery of the Ferrari customer racing department really gets that feeling of purity and quietness across.

The Fiorano F1 Ferrari garage has a lot to offer those who want to see behind the scenes of some of the world’s most famous race cars. There are plenty of Formula 1 vehicles to see, including some in the first room in various stages of maintenance. That’s before you get to a kind of garage where no less than 50 Ferrari Formula 1 race cars are parked.

Ferrari F1 Corse Clienti Fiorano garage

Continue reading: Ferrari Corse Clienti Fiorano garage gallery

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