Since the new BMW 1 Series escaped to the internet, the company has bombarded us with the official treatment, including the original 1 Series gallery with its 126 images, and now these additional pics and videos. BMW so far is being careful in its offering, with a sensible engine line-up that should provide enough variety and power for everyone purchasing the new model.

The video above is the fruit of the new marketing campaign that BMW launched. The “one origin, two originals” process was to find pairs of siblings and it’s designed to show what BMW describes as the two different styles of the new 1 Series, and its driving modes of Sport and Urban. The message is that the two modes satisfy different driving styles, and therefore personalities. More on that with another video after the jump.

Among these new 1 Series pics we also get the first glimpse of what will be a future BMW 1 Series M Sport Package (pics after the jump). As per tradition, it should involve some modifications to the suspension and chassis, but otherwise will mostly provide a little extra sporty grunt with some styling features.

Continue reading: BMW 1 Series more pics and videos

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