Tesla plans to launch a Third Electric Model in late 2015

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Tesla Model S Alpha

Tesla Model S and Model X could soon be joined by a smaller electric saloon, to rival the BMW 3-Series, which will be introduce by the Californian manufacturer in late 2015. The news was revealed by Franz von Holzhausen, Tesla chief designer, who also added that “the third model will continue to drive down the price point as fast as possible,” indicating a price tag of $ 30,000 (approximately £19,000) for the entry-levl model of the car. The new saloon will also have a more distinctive and daring design than the Model S.

“We will become more experimental as we develop as a brand, - continues von Holzhausen, 44 years old from Connecticut, and former designer at Mazda - our cars need to have some personality.” The same designer also hinted that the extreme flexibility of Tesla’s electric platform could be used in future to develop cars, which are not mainstream. “There will be a time and place for us to develop something around a pick-up. - concludes von Holzhausen - That’s a market for which the torque of an electric motor would be ideally suited.”

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