Lamborghini Urus: on sale at 170,000 € ?

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Lamborghini Urus

Even though its actual release is yet to be confirmed, rumors about the upcoming debut on the market of the recently unveiled Lamborghini Urus concept - that would be the first SUV ever to carry a mighty Lamborghini badge - are surfacing on the web almost on a daily basis. Quite interestigly though, according to Car Magazine, the Urus will end up costing about 170,000 €, thus it is bound to become the new ‘entry-level’ model of the Lamborghini range. Following its official unveiling at the last Beijing Motor Show, the car has gathered widespread approval from press and public alike, and is likely to hit the market in 2016, with a worldwide sales target of 3,000 units per year.

The Lamborghini Urus will be developed on the same platform that will be used for the future generations of the Audi Q7, the Bentley EXP 9 F, the Porsche Cayenne and the Volkswagen Touareg. The actual goal of the Sant’Agata Bolognese-based house is to keep the overall weight of the vehicle under the two tons limit by making extensive use of aluminum and carbon, while under the bonnet there should be Audi’s notorious 4.2-liter V8 unit, whose power could be boosted up to the 600 hp region to live up to Lambirghini’s solid high-performance reputation.

Lamborghini engineers are repoprtedly working on weight reduction and emissions, with the goal of making the Urus the SUV with the lowest CO2 emission rate. The Urus will also be the very first Lambo which could actually be used as a family car, with plenty of room for four people and their luggage, something that would surely expand the fanbase of this exclusive brand. Last but not least, a little explaination about the name: Urus is synonymous with “Uro”, a primordial bovine life form known for its aggressive temperament and impressive size.

View the full Lamborghini Urus photo gallery

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