The latest editorial of the french magazine L’autojournal, signed Florian Chopin, has this title both provocative and disconcerting …

The problem is the lack of demand, which has forced a reduction in production numbers for the 1007 at the Peugeot factory in Poissy (Yvelines), down to 70,000 units yearly from the 130,000 units initially announced.

In truth, the direct french rival Renault Modus seems to suffer the same problems, with a lowered production volume of 123,000 units yearly. According to L’Autojournal, one of the problems might be the price, not exactly a bargain (between 12,900 and 21,700 euros for the Modus, between 13,750 and 17,850 euros for the 1007).

To put things in perspective: Renault now produces 500 units / day of the Modus (initially 1,300/day), while Peugeot produces 150 units / day of the 1007 (initially 300).

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