Does Ford have plans to import the Mustang in Europe? Not officially, as Ford Europe think that currently our market is not yet ready to welcome the arrival of the next-generation of the great American muscle car. But given the positive customer response towards new models introduced on the European market, the Blue Oval is considering the opportunity to import the Mustang in the future.
Autocar has reported that Ford has kicked off a campaign to gauge the public reaction to the Mustang. If the muscle car lands in Europe, an engine downsizing could prove necessary. The engines of the Mustang are specially designed for the American market, but due to high consumption and operating costs are not at all convenient for European consumers. The news of a 4-cylinder turbocharged engine replacing the current V6 under the hood of the next-generation of Ford Mustang further strengthens this hypothesis.
Another solution could be to raise the target customers by improving the construction quality of the car while keeping the American engines, and to aim to an audience who’s more inclined to buy powerful vehicles. Currently the Mustang European market is supported by a growing number of enthusiasts who import cars directly from the U.S. The possible arrival of the Mustang in Europe would represent an opportunity to expand Ford’s market in order to gain a significant market share in a segment yet unexplored at European level.
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