Of all the ads or marketing campaigns, this is without doubt one of the most bizarre. Hyundai promotes the i30 as a “family car”, a car that should handle well even the cheekiest mistreatment. So what better way than leaving one car, with the doors open, for 10 hours at the mercy of 40 playful baboons? All this happened at the Knowsley Safari Park near Liverpool. The test proved to be very successful: “For a baboon, to have a car to play with for a whole day is manna from heaven!” said David Ross, Park Manager. “I’ve seen thousands of cars pass through this enclosure, get mobbed by monkeys, and none have lasted the distance as well as this Hyundai.”
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