Published on 03 May 2012 by Elxwave
Mini has prepared a One-Off model to support the Life Ball charity gala in Vienna for the twelfth time. Mini has been involved in this project since its market launch in 2001 and during this time many celebrities have joined the cause by designing 11 unique cars, which has been auctioned at the event. The proceeds from the Life Ball Mini models go to charity combating HIV and AIDS: so far the amount collected has been more than 500.000 Euros.
This year One-Off will be based on the Mini Roadster, reinterpreted by Franca Sozzani, chief editor of Italian Vogue and UN Goodwill Ambassador for Fashion 4 Development. Sozzani described the Mini as “a beautiful woman who put a scarf on her head when she drives a Roadster.”
The car has been painted in Deepest Purple matt paint along with gold rally stripes on the bonnet and a floral design on the roof, as well as steel-coloured accents on the alloy wheels and doors’ mirrors. The car will be auctioned on the 19th May in Vienna during the AIDS Solidarity Gala.