Building very exciting cars and saving 30% on production costs by sharing more components is Toyota’s new goal. CEO Akio Toyoda explains that the Japanese giant have plan to go back to producing remarkable cars with improved aesthetics and dynamic, not necessarily built in the interests of sales growth. He also added that the previous approach has led Toyota to often produce “bland” cars by an emotional point of view.
It seems that after the completion of the promising GT 86, designed in collaboration with Subaru, the cars built under the new standards will be using the Toyota New Global Architecture, or TNGA (front wheel drive), a platform that enables the Japanese group to develop multiple models simultaneously, maximizing production efficiency.
This promising new work plan will give designers and engineers more creative freedom. Toyota made this crucial decision to avoid being outdated by strong competitors such as Hyundai and Kia, which are extremely skilled in designing very stylish and features-filled vehicles. Honda is also taking the steps towards developing this new framework. The TNGA platform will also enable a lower centre of gravity of the vehicle that will benefit driving pleasure and style.