Sparkling Smart launch in the US: 2008 and already sold out

posted: Wednesday 26 March 2008 by Alison in: Smart City cars

smart fortwo

The US public is enjoying the tiny Smart that with its new series presents minimal dimensions and an inspirational philosophy that is the antithesis of the American idea of a car.

Damiler AG and Roger Penske, the brand’s official importer to the American market, have been proved right by the numbers. The Germans have assigned 25,000 units of the Smart ForTwo in America, but you’d have to be quick (waiting time has hit 12 months in California) and the importer has declared that selling another 15,000 vehicles is no problem, if only they would arrive.

Unfortunately for him there’s no assurance that Mercedes will send the requested number to the US as production lines are reported to be running full time to satisfy European market demand: in Italy for example, the new version is posting higher numbers than the parent and a production increase for America is unlikely to occur.

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In the meantime the American dealer network is growing reaching 67, and is arriving at predicted numbers in the territory of 74 showrooms. The network will be complete by the end of the year as revealed to Automative News in the course of the American show by Smart America president David Schembri.

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