The name Project i is a bit disturbing although we’re not talking about a bad Hollywood film or a secret spy project. Perhaps not even BMW is clear on what’s behind this code, even if the aim is to produce a product to put to the city test (and pollution). This is a hot topic these days, given we’ve already discussed a possible BMW city car and a utility vehicle for emerging markets.

Norbert Reithofer, general manager, has discussed the desire to develop a highly innovative product, independent of the BMW brand, and ready to debut by the middle of the next decade: it is still undecided however, whether to create a fourth brand just for this model.

Uncertainty also surrounds the engine technology to be employed: the possibility of using an electric engine - Reithofer has concluded - is being assessed, as it would allow for driving pleasure together with low emissions.

Via | Motorauthority.com

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