XLVI Superbowl ads: Chevrolet Silverado

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The commercial starring the Chevrolet Silverado that will be broadcasted tonight during the XLVI SuperBowl is set in sort of post-apocalyptic scenario, where the pick-up truck from Chevy emerges from a pile of rubble and begins traveling through the ruins of town with a pale gray sky and fuming volcanos in the background. The ad is obviously focusing on toughness and vigour of the model, and is scheduled to air during the first quarter of the game.

The Chevrolet Silverado is powered by a 6.6-litre V8 Duramax engine that develops 370 hp and allows this heavy beast to reach 100km/h (62 mph) from standstill in less than 9 seconds. The vehicle comes with a Allison 1000 6-speed automatic transmission, which is replaced by a Hydra Matic gearbox on the less powerful 6-litre V8. The Silverado has been designed to deliver in any situation and weather condition, to the point that it can be switched on even at -30 degrees.

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