XLVI Superbowl ads: Acura NSX

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Acura introduces the ad that will promote the new NSX during the XLVI SuperBowl, which will see the New York Giants and the New England Patriots battling each other at the Lucas Oil Stadium of Indianapolis, Indiana. The model is basically the long awaited heir of the iconic Honda NSX sportscar of the 90s, but will be marketed in North America with Honda’s luxury brand Acura. The car was unveiled in mid January in Detroit, at the North American International Auto Show, and is powered by a V6 Vtec engine in combination with two electric motors. Its innovative Super Handling All Wheel Drive system makes sure that the ideal torque in any situation gets constantly transferred to all four corners of the car, implying an obvious benefit to its overall performance.

However, the real star of this commercial is Jerry Seinfeld, the famous American comedian that owes his worldwide popularity to the successful “Seinfeld” sit-com of the 90s. Simply put, Seinfeld finds out he is just number two on the customers’ waiting list for the new Acura, and tries to convince the holder of the number one spot to switch places through a number of different odd offers, with no success. Then, as soon as the number one guy gets persuaded, another special guest gets in the way..

The car is frankly a bit neglected in the commercial, but if you want to take a closer look, check out our photo galleries: the official one dispatched by Honda and an exclusive one taken live at the 2011 NAIAS a few weeks back by our colleagues from Autoblog.it.

View Honda/ Acura NSX Concept at the 2012 NAIAS photo gallery
View Honda NSX Concept official photo gallery

Honda/ Acura NSX Concept at the 2012 NAIASHonda/ Acura NSX Concept at the 2012 NAIASHonda/ Acura NSX Concept at the 2012 NAIASHonda/ Acura NSX Concept at the 2012 NAIASHonda NSX ConceptHonda NSX ConceptHonda NSX ConceptHonda NSX Concept

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