Fiat introduces the 2012 Strada pickup

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Fiat Strada

Fiat introduces the new ‘Strada‘, an upgrade of its little pickup truck assembled at their plant in Betim, Brazil. The model will become available in Europe in a matter of days and is meant to be first and foremost a commercial vehicle, but nonetheless it can be used outside work too. The Fiat Strada measures 4.41 meters in length (4.46 for the Adventureversion), 1.66 in width (1.74 m) and wheelbase of 2.72 meters, whereas its loading area is 1,685 mm long and 1,300 mm wide in its ’standard’ configuration. The variant with the long cabin instead will have a cargo area measuring 1,332 x 1,070 millimeters.

The Strada weighs 1,915 kg, can tow up to a ton and - driver included - can carry between 630 and 705 kg. The range includes three trim variants (Working, Trekking and Adventure) and three body-types (with short, long and double cabin), all of which will come with a 1.3-litre Multijet engine producing 95 hp and 200 Nm of torque from 1,500 rpm, with an average fuel consumption rated at about 5.3 l/100km. In its basic version, the Fiat Strada comes with a whole new instrumentation, ABS and (for Trekking and Adventure variants only) a steering wheel adjustable in height. The Adventure can be recognized by its black grille with chrome inserts and by its foglights integrated in the front fascia. Its standard features also include air conditioner, leather seats with special 205/65 R15 all-terrain tyres and E-Locker (Electronic Locking Differential), which improves the car’s performance on low-grip surfaces and includes compass and inclinometer.

All versions will also come with standard audio system and CD player, clima, sunroof, alloy wheels. Fiat has also released to official prices (before taxes) for the Italian market: the basic Fiat Strada with Working trim and single cabin will cost 12,900 €, while at the top of the range we have the Strada Advenure with double cabin, priced at 16,000 €.

View the full Fiat Strada photo gallery

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