Hungarian designer Peter Vardai from Vardai Design presents this video animation starring his own Mercedes History Concept, a very interesting exercise in style meant to celebrate the 125th anniversary of the three-pointed star house. As the editing of the video smartly emphasizes, the bold design of this concept captures the lines and feeling of several historic Mercedes models of the past, creating an improbable body shape that is both futuristic and harmonious. Besides, you will just need to see it from all angles to spot some surprising reference to certain Mercedes trademark elements, something that just cannot be spotted at a first glance.

As Mr.Vardai himself puts it: “I aimed to design something which would be a tribute before the Mercedes brand, strengthen the feelings toward Mercedes and also worthy of the traditions. My main goal was to express the speed and motion. I tried to show these with the dynamic and streamlined features of an aircraft through Mercedes’ well-known features.” The designer also specifies that: “The initial design was the Mercedes logo. The sporty design refers to the competitive success of the brand. The statue is an extract of the Mercedes’ sport models.” We definitely like it.

via | Vardai Design

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