Audi celebrates its Quattro AWD system with a video

Posted: Tuesday 17 January 2012 by Adrian

Audi America has released a quite funny one-minute long video celebrating its world-famous Quattro system. Audi’s own pioneering permanent AWD system debuted over 30 years ago on the permanent four wheel drive Audi Quattro, and it has since become a trademark feature (if not synonimous) of the four rings house.

The video is a sort of reinterpretation of the novel ‘Moby-Dick’ (aka ‘the Whale’), written by American author Herman Melville and published in 1851, and feature a modern-day Captain Ahab who works as a snow plough driver and can hook any sort of stranded car but one, a white one. Definitely a well-made ad.

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