Nissan Motor Company has officially confirmed that the calendar year 2011 has been the best ever in terms of sales in Europe for the group, with 695,702 sold units. The Japanese carmaker registered a +25% sales over the previous record year, in 2010, beating that result by more than 140,000 vehicles. Moreover, Nissan’s average market share in Europe over the January-December period was 3.7% - yet another record - and surpassed the 2010 share by 0.6%, out-selling its 2010 total in each month of 2011.

Commenting on the achievement, Nissan’s Senior Vice President Sales & Marketing in Europe, Mr. Paul Willcox, stated:

“Despite the significant challenges we faced in 2011, including the devastating earthquake in Japan, Nissan has never been stronger in Europe. We are already established as the top Asian brand in key markets including the UK, France, Italy and Spain. This performance is being driven by segment-defining models designed, engineered and built in Europe, for Europe. Overall, Nissan produces around 70% of vehicles sold within the region at plants in the UK, Spain and Russia, this ensures our line-up is attuned to European expectations in terms of style, quality, performance and reliability.”

The main contributors to this result were the crossover models: the Qashqai achieved more than 250,000 sales while the Juke managed to sell over 123,000 units in its first full year of production. The little Micra also played its part, with sales in excess of 75,000 cars. As for the single markets, the most outstanding result has been obtained
in Russia, where Nissan recorded a +75% (+60,000 sales) over the previous year. Also worth mentioning are the increases registered in other key markets: +31% in France, +18% in Germany, +18% in Italy and +11% in the UK.

via | Auto-Media.info

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