Published on 12 Jan 2012 by Adriano
Maserati introduces the Kubang SUV concept to the North American public at the 2012 NAIAS. The model was designed at the Maserati Style Center by Lorenzo Ramaciotti, and is bound to become the first Maserati car to be assembled on the other side of the Atlantic. However, the whole project will be developed by Maserati in Italy, meaning that the Italian engineers will take care of suspension, brakes, steering and electronics. Besides, a team led by Paolo Martinelli -Head of the Maserati Powertrain Department and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula 1 racing team during the Schumacher era - is currently developing a new range of high-tech engines for the Kubang, which will eventually be produced at the Ferrari plant in Maranello and mated to an 8-speed automatic transmission. .
In the meanwhile, the house of the trident can enjoy the brilliant commercial results for the year 2011: Maserati registered a +10% in worldwide sales with a +21% in North America, that still is Maserati’s main market thanks to its 2,465 sold units. The second most important market for Maserati is China, which recorded almost a +50% in comparison to the previous year, and then Italy, United Kingdom, Germany, Japan, Australia, UAE, Switzerland and Honk Kong.