A while ago Porsche Cars North America launched a competition called “My Daily Magic” asking to film a short promo focusing on Porsches as everyday cars as opposed to the sort of weekend-only toys that most people think they are. Public voting elected “It’s a Magical Life” clip by director Michael Koerbel the winner of this contest (above), earning its maker an all-inclusive VIP invitation to the Red Carpet Premiere screening as well as one year lease on a Porsche vehicle (up to 18,000 $ in value) or the equivalent in cash.
In the last round of voting, “It’s a Magical Life” outflanked finalists “Sweet Dreams” by Rod Guajardo and “The Ride” by Kristina Woo, both of which can be seen right after the jump. All three clips are absolutely original and would have been deserving winners, but if the final goal was to portrait Porsche cars as daily companions, we cannot help but agree with the final verdict.
via | World Car Fans
Porsche My Daily Magic Film Contest Finalist: “The Ride” :
Porsche My Daily Magic Film Contest Finalist: “Sweet Dreams” :