Toyota: will a new brand of Prius be born?

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Toyota Prius

The global success of the Prius (at least in terms of image) has been such that Toyota could be thinking of launching a brand esclusively dedicated to the hybrid cars, that could produce an entire family of models dedicated to the celebrated parent.

Kazuo Okamoto, vice president of research and development at the Japanese company, announced the news in an interview published by Automotive News, saying: “The idea is being assessed but I cannot reveal what stage we are at. I think we’re following a natural course.”

Okamoto continued, conferming that “using the Prius’ platform to develop derived models is possible”, repeating that essentially the Japanese don’t want to leave anything unattempted in the increasingly interesting sector of hybrid cars.

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