Lotus teamed up with hip hop artist and producer Swizz Beatz (a.k.a. the husband of world-famous R&B singer Alicia Keys) to make a special version of the Evora GTE, and the outcome of this collaboration has just been unveiled at the Alvin Ailey’s Opening Night Gala in New York. However, the only thing that makes it different from the standard Evora GTE - which is already a sort of special edition in its own right - is its chrome ruby red paint job with black accents. Everything else is the same: it has a 3.5-liter supercharged V6 delivering 444 hp, modified rear wing, enlarged air-intakes and uses the same ultra-light materials, which allows it to be 100 kg lighter than the Evora S it derives from.
Swizz Beats will continue to cooperate with the British brand in future promotional and commercial events, a partnership that resembles what Range Rover did when they chose Victoria Beckham as testimonial for the launch and customization of the Evoque. One thing though: no bling, no jumping suspension.. we just cannot see the hip-hop touch on this car. Not that we are missing it.
via | AutoEvolution