Published on 23 Nov 2011 by Adriano
Fiat Group is planning to launch its Alfa Romeo brand on the Chinese market in 2012. Even though the timing of this operation is not totally clear at the moment, the boss of the joint-venture between Fiat and Chinese group Guangzhou Automobile, Mr. Jack Cheng, confirmed that the two companies will introduce Alfa Romeo models in that market as soon as possible, probably in the course of 2012. Cheng also stated that initially the joint-venture will sell only imported Alfa Romeo cars built in Italy, adding that if the response of the public will be positive enough, a local production might begin as well at a later time.
However, other sources report that Guangzhou Automobile’s main man Zeng Qinghong has already said that the group will actually begin producing Alfa Romeo cars on home soil starting this coming July. We will be waiting for some clarification on the matter, but in any case it seems quite likely now that Alfo Romeo will become available in China way earlier than in the US, where a slew of bureaucratic obstacles pushed its debut back to 2013. For now.
via | BorsaItaliana