Fashion houses and car makers getting together is nothing new but the collaboration always creates a stylish machine, this linkup between men’s mag GQ and Fiat has been undertaken in the same light as the Chrysler 300C John Varvatos Limited Edition we brought you back in March rather than the BMW 3-Series artist Andy Reiben reworked in April.
This isn’t a limited edition it’s a new model that’s designed to bring more male drivers to Fiat’s small city car. Fiat is saying it’s been created to appeal to “customers who love the metropolitan lifestyle and are fans of sophisticated aesthetics and uncompromising style.” To back up their words the Fiat stylists have used a funky two-tone paintjob that mixes “Groove Metal Grey” with “Crossover Black” and applied it to a 500S, which is available in hatchback and cabriolet shapes. Engine choices include a 875cc TwinAir with 84bhp, a 1.2 litre petrol with 68bhp and a 1.3 litre MultiJet diesel that develops 94bhp.
The 500 GQ has black wing mirrors and 16-inch alloys. As you’d expect there are GQ badges all around as well as additional “500” badges, like those found on the centre caps of the wheels. Inside there are full leather seats and a leather steering wheel with controls for the infotainment system. Voice recognition software has been included and Bluetooth connectivity is available.
The Fiat 500 GQ, which debuted at the Geneva Motor Show in March, will be sold for £13,100 for the 69bhp 1.2 litre hatchback rising to £18,330 for the range topping 1.3 litre diesel convertible.