According to Automotive News, Fiat Group main man Sergio Marchionne believes that the revitalization of the Alfa Romeo brand will depend on the success in the US. Surveys say that the Italian carmaker (now part of the Fiat Group Automobiles S.p.A) is still very popular States-side in spite of a 15 years long absence from the American market, and Fiat has already set a 85,000 sold units target for 2014, just one year after Alfa Romeo’s return in that market. Marchionne decided to give priority to the States over Europe thinking that success in the former would be the driving force that could revive Alfa Romeo’s reputation in the latter.
A Chief Executive Officer for Alfa Romeo’s American division will be named by the end of 2011, and the brand itself will probably become one of the sporty brands of the Fiat Group. Chances are that the first Alfa Romeo model to enter the American market will be the 4C (pictured), powered by a turbocharged 1.8 litres engine delivering 300 hp. The new Giulia and Spider will be made available shortly afterwards, while a Jeep-based crossover and - possibly - a flagship sedan are likely to follow, making the most out of the partnership with Chrysler. This new wave of Alfa Romeo models will be available for sale in the US at the 124 Fiat showrooms already spread across the country, while another 26 Fiat centers are supposed to open by the end of the year.
Picture | Autoblog.it