European brands storm the Chinese car market

Posted: Thursday 19 May 2011 by Alison

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The Chinese car market is a playground for European brands right now as reports out of America indicate that US luxury doesn’t appeal to the Chinese buyer. Specifically, and unsurprisingly, it’s the German brands that are enjoying a heyday, with Audi in particular gaining mighty ground last year.

The car industry in China grew by 33 percent in 2010, with luxury car manufacturers increasing sales by 75 percent. That might sound like simple statistics, but the figures talk and loudly for the Americans. According to market sales figures in the China car market, in 2010 Cadillac sold 17,000 vehicles in total last year which is a 139 percent increase for them.

In contrast, Audi sold 115,353 A6L sedans alone - yes that’s right, those are the sales figures for one make, let alone across the entire brand. Audi’s A4 was placed second on the sales list for single models with 58,466 models. Exactly what US car brands are going to do about this is anyone’s guess, but they’ve certainly got some chasing to do if they too want to take advantage of the boom in China.

Source | Autoblog.com

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