The new BMW 1 Series project named F20 has been teased for the very first time in an image which gives us basically nothing - a blue tarp and a red tarp. The image comes from the site www.2originals.com, developed to publicise the debut which should occur in the next couple of months. A series of videos should emerge as the 1 Series teaser campaign continues.

The campaign has the slogan of “one origin, two originals” and BMW went on a mission to find sets of two siblings for the campaign. We gather that the theme could indicate the same car but with two very different packages. The BMW 1 Series is set to debut first as a five-door model, and a full 12 months should pass before we see other variants.

The slogan doesn’t have to refer just to the different segments, though, and we’ll be keen to see what BMW has up its marketing sleeve. We wonder if we won’t see a sports model and a more luxury version, although that does sound predictable to our ears. The 2Originals video auditions for the new 1 Series is after the jump, along with one of the sibling couples featured.

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