This first Fiat Freemont video seems to have no real brand message other than to introduce the new family crossover/MPV to the Italian and European public. We get up close and personal to all the details and conclude that the Fiat-Chrysler deal does look to be in favour of the former in terms of product.

Fiat has got itself a brand new, large family vehicle which was glaringly absent from the line-up previously. What’s more, it’s not a bad looking number being a Dodge Journey with a few Fiat logos applied, and some new technology in the cabin. Everytime I see my neighbour’s Ford Galaxy parked out the front, I think just how well this Fiat Freemont instead could work for Italian families.

It comes available in two packages - the Freemont and Urban - with prices starting from 25,700 euros. The two diesel engine options have been a smart choice, too, with the four-cylinder, two-litre Multijet II available in 140 and 170 hp. I get the impression that if the marketing campaign is handled correctly (meaning more exciting videos than the above), this could be a competitive large MPV model in Europe. Let’s see what summer and beyond brings.

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