This Lamborghini Aventador video has an apocalyptic theme - think Neverending Story but with more modern special effects. While the slogan is “a relentless force”, when I actually sit down down to think about it, I’m more astounded by the marketing force that a brand like Lamborghini has.
I watched this Aventador video as if I could actually afford to buy the car. And while these vehicles are the stuff of dreams - like the Ferrari 458 Italia, Bugatti Veyron and even more so the Pagani Huayra - you can’t have a car blog without posting this kind of stuff, regardless of the fact it won’t ever be part of our reality.
The new V12 from Lamborghini has the price tag to match the dream, with the Aventador price in Italy starting at €255,000 (excluding 20% IVA and other taxes). But the new car looks like it will improve the 2010 fortunes of the company, having already sold out for this year. We love the Aventador video because it’s just so appropriate for this car - extreme and exciting, with impressive special effects. It’s even suspenseful although we know nothing will really happen, being a car commercial and all.