The Audi A3 Concept shown live at Geneva shows the new compact sedan model developed by the company. It’s appearing at the 2011 Geneva Motor Show together with the Audi RS3 series model and the Q5 Hybrid. The A3 Concept has the difficult task of updating the Audi image and refreshing the A3 range which has long relied on its hatchback model.
The new A3 sedan is 4.44 metres long and sports the usual sloping roof line we’re seeing on all sedan models to give them that coupé look. The difficulty will be to continue the improved design phase Audi is currently enjoying, but to distinguish between the various models which are slowly taking on an awfully homogeneous look.
The A3 Concept gets a renewed front end but still in keeping with Audi tradition, and we can see new elements being experimented with including new door handles and striking pillars. The interior has gone pared back, providing a minimalist and essential environment. Audi is concentrating on the new focus in lightweight models and the A3 Concept weighs a total of 1,540 kg. It is equipped with a five-cylinder, 2.5-litre turbo TFSI engine with 300 kW and 530 Nm of torque. The transmission is a seven-speed S Tronic and Quattro all-wheel drive is also included on the prototype.
It’s hard to say whether the Audi A3 Concept will prove to be the sedan model that others like the A4 or A6 should have been, or whether there will be room for this in the Audi range on the European market at least. More reactions will come after the show and the proof will certainly be in the sales pudding.
Meanwhile, the Audi Q5 Hybrid model was briefly introduced at the start of the press conference. The model has the 2.0 TFSI engine combined with an electric motor for a total of 245 hp and 480 Nm of torque. It has fuel consumption of 6.9 l/100 km and can get to speeds of 100 km/hr in electric mode.
The Audi RS3 was presented by former rally driver Michele Mouton. The focus here was on Audi’s Quattro tradition. The RS3 is equipped with a five-cylinder, 2.5-litre turbo engine with 340 hp and 450 Nm. See them in the gallery below.