Published on 14 Mar 2013 by Elxwave
Ten years after Giovanni Agnelli’s death, the National Automobile Museum (Mauto), named after him in March 2011, to celebrate his memory with the exhibition called “Le Auto dell’Avvocato” (The Avvocato’s cars). This exhibition features vehicles, which have been custom-made, aesthetically and functionally, according to the Avvocato’s taste.
“Le Auto dell’Avvocato” – says Benedetto Camerana, Automobile Museum President
– “is the first exhibition I have wanted for the Museum. It shares three features with
other exhibitions we are organising: the theme is clearly Italian but of international
interest; it has been organised with an important partner; the cars are the opportunity
for broader considerations”.
The exhibition is divided into three different areas, each adorned with graphics, photographs, audiovisual and multimedia. In the first, the visitor can experience all the stages of Fiat’s epic history and their encounter with the most important moments in Italian history. The second part, dedicated to The Avvocato’s personal cars displays in detail: a Lancia Thema SW Zagato, a Fiat Panda Rock Moretti, a Lancia K Limousine, a Fiat 130 Shooting Brake Maremma, a Fiat 130 Family, a Fiat Croma, a Ferrari 360 Speedway, a Lancia Delta Integrale Spider, a Fiat Multipla sea and his favorite, the popular Fiat 125. All cars feature customised styling and mechanical improvements.
“Periodically, through his trusted driver, I would be invited to visit him with the purpose
of discussing his ideas on this or that model “– explains Rodolfo Gaffino Rossi, Director
of Mauto – “The starting point of the Avvocato’s vehicles were the production cars, the
way they came out of the factory, then the engine, interiors and bodywork colour were
changed to suit his tastes” - adds Gaffino Rossi.
The third part examines the Tailor Made content applied to the automotive industry: an aspect that represents the continuum between Agnelli’s experience and the work carried out in the last ten years within the Fiat Group. This room features some significant projects of tailor-made cars in collaboration with Centro Stile Fiat (Fiat Style Centre) - especially on the Fiat Panda, Fiat 500 and Fiat 500 Large- and the “Ferrari Tailor Made” project, produced by Ferrari Styling Centre in 2012.
“I am happy that this exhibition gives the public a chance to see a lesser-know aspects
of Giovanni Agnelli’s personality, his creativity. My grandfather loved driving cars,
especially those he had custom built in terms of style, colour, combinations of materials
and engines. He was inspired by the concept of contamination and attracted to
quickness” - says Lapo Elkann, President and Founder of Italia Independent and
To remember the date of birth of the Avvocato, the exhibition was inaugurated on 12th March and will be open to the public from 13th March 13 to 2nd June 2013. The Museum is located in Turin, Italy and is open Monday to Saturday at different times. If you need further information, please visit the following web sites: